RECAP: Friday Forum The Persuasion Playbook

IIDA Ohio Kentucky recently hosted another insightful Friday Forum, where we had the privilege of hearing from the talented Sally Z, who delivered an engaging presentation on the art of storytelling.

Sally’s session was a compelling exploration of how storytelling plays a crucial role in human connection. She shared how narratives—whether personal, professional, or cultural—serve as powerful tools to communicate ideas, evoke emotions, and foster deeper connections. The presentation delved into the psychology of storytelling, illustrating its ability to transform interactions, shape experiences, and influence decisions.

The conversation took a thoughtful turn as we discussed the application of storytelling in the field of interior design. Sally's session explored the transformative role that storytelling can play in establishing rapport and building trust with clients. She provided valuable insights into how interior designers can use storytelling techniques to better understand their clients’ needs and aspirations.

By the end of the session, attendees were equipped with fresh insights on how to use storytelling not only to foster stronger relationships with clients but also to elevate the quality of their presentations. The ability to tell a compelling story—one that resonates with the client on both an emotional and intellectual level—has the power to elevate any interior design project, making it not just a space but a meaningful experience for the people who will inhabit it.